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Level 5 · Growth

Appcues

Shows in-app guides, messages and surveys to your users so they find and adopt the features you ship.

Low-code
Visit appcues.com (opens in a new tab) ↗

Our take Kratuva

Best for
A SaaS team with a product manager or marketer who wants to ship onboarding and feature announcements inside a web or mobile app without engineering tickets.
Not for
An early product with a small budget that only needs a few tooltips, since pricing is not published and is tied to every signed-in user.

Price

From
not public
Model
subscription tiered by monthly active users (Start plan covers up to 3,000 MAUs)
Free plan
No
Checked
9 Oct 2026

Prices change. Check the vendor page before you buy.

What Appcues is good at

  • Builds web and mobile in-app experiences, with a dedicated mobile SDK.
  • Includes forms and surveys inside the product to collect user feedback.
  • Triggers an experience from a product event and targets users by their properties.

Where Appcues breaks

  • Every identified user who signs in counts toward your MAU total, whether or not they saw a flow, so cost follows your user count.
  • The Start plan caps you at 10 published experiences and 12 months of reporting history.
  • No prices are published; plans are MAU based and over-limit accounts are contacted about upgrading at the next billing cycle.

When a custom build beats Appcues

When you only need a handful of fixed onboarding steps or a welcome checklist, which your own front end can render for the cost of a few days of work and no per-user fee.

Setup

Low-code. Mostly point and click. Formulas or small code steps come in once you go past the basics.

Sources

  1. appcues.com/pricing
  2. appcues.com/
  3. docs.appcues.com/en_US/
  4. docs.appcues.com/en_US/account-subscription/managing-your-subscription

Price checked 9 Oct 2026. If something here is out of date, email indra@kratuva.com and we will fix it.

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Who runs this shop

Kratuva makes AI-first software. Our first product is Ruam, for teams that work apart. It shows how the working day went without screenshots or keystroke logging. Join the Ruam waitlist.

Occasionally we build with teams we like. Say hi: indra@kratuva.com.

Checked 9 Oct 2026

Every price and claim links to its source. Prices change often, so check the vendor's page before you buy. No affiliate links: nobody paid to be here. Logos belong to their owners and are shown only to name each tool, not as an endorsement.