What Grok (xAI) is good at
- Paid Grok plans now share one weekly usage pool across chat, image, voice and Build instead of separate daily limits per product.
- API models range from grok-build-0.1 at $1.00 per 1M input tokens to grok-4.7 at $2.00, with context windows up to 1M tokens.
- xAI says it never trains on API inputs or outputs without your permission, and Zero Data Retention can be turned on self-serve where available.
Where Grok (xAI) breaks
- API rate limits depend on cumulative spend: a new team starts at Tier 0 and unlocks higher limits at $50, $250, $1,000 and $5,000; over the limit you get 429 errors.
- Once a prompt reaches 200k tokens, the whole request is billed at the higher long context rate, about double.
- API requests are stored for 30 days by default, and turning on Zero Data Retention disables the Batch API, Files and stored conversation state.
When a custom build beats Grok (xAI)
When usage is steady and predictable, calling the API directly with your own spend controls is easier to budget than a weekly usage pool topped up with extra credits at standard rates.
Setup
No-code. Someone comfortable with spreadsheets can set it up. No code needed.
Sources
- docs.x.ai/developers/pricing
- docs.x.ai/developers/rate-limits
- docs.x.ai/developers/faq/security
- docs.x.ai/grok/faq
- grok.com/plans
Price checked 9 Oct 2026. If something here is out of date, email indra@kratuva.com and we will fix it.
