What Perplexity is good at
- Every answer cites its sources, which suits research and fact checking more than open ended chat.
- The Sonar API starts at $1 per 1M input and $1 per 1M output tokens, with Sonar Pro and deep research models above it.
- Perplexity says it keeps zero data from its Chat Completions API and does not use that data to train models.
Where Perplexity breaks
- Sonar requests carry a per-request fee on top of tokens, $5 to $12 per 1,000 requests depending on model and search context size, so short queries cost more than the token price suggests.
- New API accounts start at Tier 0 with 1 query per second on the Agent API; higher tiers unlock only after $50, $250, $500, $1,000 and $5,000 of lifetime credit purchases.
- The zero data retention statement covers the Chat Completions API; the consumer app's pricing and privacy pages blocked automated access, so check them before your team signs up.
When a custom build beats Perplexity
When you only need search results to feed your own model, a plain search API plus your own prompt can cost less than paying a per-request fee for a finished answer.
Setup
No-code. Someone comfortable with spreadsheets can set it up. No code needed.
Sources
- docs.perplexity.ai/docs/getting-started/pricing
- docs.perplexity.ai/docs/resources/privacy-security
- docs.perplexity.ai/docs/admin/rate-limits-usage-tiers
- perplexity.ai/hub/pricing
Price checked 9 Oct 2026. If something here is out of date, email indra@kratuva.com and we will fix it.
