KRATUVA ◀ Back to the arcade
Item shop INSERT COINMeet Ruam
Common RoomCollect buying signals from website visits, community, product usage and social activity and tie them to specific people and accounts. ClayBuild lead lists in a spreadsheet-style table and fill in missing details by pulling from many data providers and AI steps.

Common Room vs Clay

A plain comparison: who each tool is for, where each one breaks, and when neither is the answer. No affiliate links.

Who this is for

Growth and RevOps teams deciding how to find who to contact: by watching buying signals, or by building enriched lead lists.

Side by side

Common Room and Clay, compared
Compared onCommon RoomClay
What it is forCollects buying signals from your site, community, product and social and ties them to people and accounts.Builds lead lists in a table and enriches them from many data providers and AI steps.
Starting price (checked 2026-10-09)$2,500/month billed annually (Essential, 5 seats); no free plan.$167/month (Launch); free plan with 100 data credits and 500 actions.
Pricing modelAnnual subscription by seats and contacts, with AI and Prospector credits.Data credits plus actions, monthly or annually.
Where the data comes fromYour own signals: website, community, product and social activity.150+ data partners plus AI research steps.
Where it breaksToo costly for small teams; a competitor-written G2 summary says emails and phones are often missing.Actions cannot be topped up; CRM sync and webhooks need Growth or Enterprise; reviewers call it hard to learn.
SetupLow-code.Low-code.
Best forMid-size or larger companies with active communities or product-led signups.A growth or RevOps person combining several data sources into custom lead lists.
A custom build beats it whenYour signals come from one or two places; a custom Slack alert is far cheaper.You need one or two enrichment sources on a fixed schedule; call those APIs directly.

The verdict

Both help a team decide who to reach out to, from different directions. Common Room watches website visits, community, product usage and social activity and ties those signals to specific people and accounts, with 50+ integrations including Salesforce, HubSpot and Slack; it starts at $2,500 a month billed annually with no free plan, and a review summary written by a competitor says contact details are often missing. Clay builds lead lists in a table and fills in emails, phones and company details from 150+ data partners and AI steps, has a free plan and paid plans from $167 a month, but runs on credits and actions and reviewers call it hard to learn.

Pick Common Room if you have active communities or product signups and want to spot interested buyers; pick Clay if you start from a list of target companies and need contact details on it.

Read the full take on each

Common RoomGood at, breaks when, priceClayGood at, breaks when, price

Sources

  1. commonroom.io/pricing/
  2. commonroom.io/
  3. salesforge.ai/blog/common-room-reviews
  4. clay.com/pricing
  5. university.clay.com/docs/credits
  6. trustpilot.com/review/clay.com

Spotted something out of date? Email indra@kratuva.com.

Missing an item?

Don't see a tool you use, or one you built?

Tell us what it is and the job it does. We read every request and list the tools we would reach for ourselves. Nobody pays to be listed, and every listing gets an honest "breaks when" line, including yours.

Request a listing

Who runs this shop

Kratuva makes AI-first software. Our first product is Ruam, for teams that work apart. It shows how the working day went without screenshots or keystroke logging. Join the Ruam waitlist.

Occasionally we build with teams we like. Say hi: indra@kratuva.com.

Checked 9 Oct 2026

Every price and claim links to its source. Prices change often, so check the vendor's page before you buy. No affiliate links: nobody paid to be here. Logos belong to their owners and are shown only to name each tool, not as an endorsement.