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Level 2 · Outreach and sales

Instantly

Send cold email campaigns from many inboxes at once, with warmup and a shared reply inbox.

No-code
Visit instantly.ai (opens in a new tab) ↗

Our take Kratuva

Best for
A team that wants a fast, simple cold email setup with many sending inboxes.
Not for
Buyers who want a single flat plan with every feature included.

Price

From
$47/mo(Growth outreach plan, monthly); $37.6/mo billed annually
Model
tiered subscriptions, billed monthly or annually; leads and credits sold separately
Free plan
No
Checked
9 Oct 2026

Prices change. Check the vendor page before you buy.

What Instantly is good at

  • Outreach plans include unlimited email accounts and warmup.
  • Bundle plans add a B2B lead database (the page says 450M+ leads) and credits to the sending tool.
  • Can route and tag leads automatically when they reply, visit your site or book a meeting.

Where Instantly breaks

  • You expect one price to cover everything: outreach, leads and credits are separate plans, and the cheapest outreach plan caps you at 5,000 emails and 1,000 uploaded contacts a month (pricing page).
  • You need to reply from the shared inbox on a cheap plan: Trustpilot reviewers complain features are paywalled after purchase, and the pricing page lists Unibox replies under the higher Scale bundle.
  • Billing or support goes wrong: Trustpilot shows no TrustScore (company flagged for a guidelines breach) and reviewers report charges after cancelling.

When a custom build beats Instantly

Rarely for sending itself, since warmup networks and inbox rotation are hard to rebuild; custom only wins for the steps around it, like list cleaning or reply triage.

Setup

No-code. Someone comfortable with spreadsheets can set it up. No code needed.

Sources

  1. instantly.ai/pricing
  2. instantly.ai/
  3. trustpilot.com/review/instantly.ai

Price checked 9 Oct 2026. If something here is out of date, email indra@kratuva.com and we will fix it.

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Who runs this shop

Kratuva makes AI-first software. Our first product is Ruam, for teams that work apart. It shows how the working day went without screenshots or keystroke logging. Join the Ruam waitlist.

Occasionally we build with teams we like. Say hi: indra@kratuva.com.

Checked 9 Oct 2026

Every price and claim links to its source. Prices change often, so check the vendor's page before you buy. No affiliate links: nobody paid to be here. Logos belong to their owners and are shown only to name each tool, not as an endorsement.