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LemlistRun personalized cold outreach by email, and on the Multichannel plan by LinkedIn and other channels too. InstantlySend cold email campaigns from many inboxes at once, with warmup and a shared reply inbox.

Lemlist vs Instantly

A plain comparison: who each tool is for, where each one breaks, and when neither is the answer. No affiliate links.

Who this is for

Small teams picking a cold email tool, choosing between careful personalized outreach and high-volume sending from many inboxes.

Side by side

Lemlist and Instantly, compared
Compared onLemlistInstantly
What it is forPersonalized cold outreach by email, and on Multichannel by LinkedIn and other channels.Cold email campaigns from many inboxes at once, with warmup and a shared reply inbox.
Starting price (checked 2026-10-09)$69/month (Email plan) or $55/month billed annually.$47/month (Growth outreach) or $37.6/month billed annually.
Pricing modelFlat plan with unlimited users and senders; enrichment credits are an add-on.Separate outreach, leads and credits plans; unlimited email accounts and warmup.
Sending limitOwn guide: 25 to 30 campaign emails a day per mailbox, 50 including warmup.Cheapest plan: 5,000 emails and 1,000 uploaded contacts a month.
Where it breaksSome reviewers call pricing misleading and say features were removed, then upsold.Unibox replies sit on the higher Scale bundle; reviewers report charges after cancelling.
SetupNo-code.No-code.
Best forSmall teams doing careful, personalized outreach across email and LinkedIn.Teams that want a fast, simple setup with many sending inboxes.
A custom build beats it whenWriting the personalization you then load into Lemlist.The steps around sending, like list cleaning or reply triage.

The verdict

Both send cold email and both offer a lead database on some plans. Lemlist's Email plan is $69 a month ($55 billed annually), covers unlimited users and senders, includes a lead database and an email and phone finder, and adds LinkedIn and other channels on the Multichannel plan, but its own guide caps each mailbox at 25 to 30 campaign emails a day. Instantly's Growth outreach plan is $47 a month ($37.6 billed annually) with unlimited email accounts and warmup, but leads and credits are separate plans, the cheapest plan caps you at 5,000 emails and 1,000 uploaded contacts a month, and replying from the shared inbox sits on a higher bundle.

Pick Lemlist if you send fewer, more personal emails and want LinkedIn in the same sequence; pick Instantly if you want to spread volume across many inboxes.

Read the full take on each

LemlistGood at, breaks when, priceInstantlyGood at, breaks when, price

Sources

  1. lemlist.com/pricing
  2. help.lemlist.com/en/articles/4508367-understand-sending-limits-in-lemlist
  3. trustpilot.com/review/lemlist.com
  4. instantly.ai/pricing
  5. instantly.ai/
  6. trustpilot.com/review/instantly.ai

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Kratuva makes AI-first software. Our first product is Ruam, for teams that work apart. It shows how the working day went without screenshots or keystroke logging. Join the Ruam waitlist.

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Checked 9 Oct 2026

Every price and claim links to its source. Prices change often, so check the vendor's page before you buy. No affiliate links: nobody paid to be here. Logos belong to their owners and are shown only to name each tool, not as an endorsement.